This was one of those WTF moments, I found this NFC enabled Teddy Bear at Prisma in Kokkola.
The Teddy has a unique NFC tag that you register to youself (of course I tried reading it, the tag contains just a URL with a unique ID number) and apparently you can then leave messages on it, or something like that.
A pretty creative idea for NFC don't you think ?
But, notice something in the advert ? The girls is holding an iPhone and last I checked it does not support NFC, so not the most suitable phone to use for advertising a NFC enabled product. (Yes, yes it says QR-Code too, but still)